Français Italiano Chinese
   
Continuity Shop logo
Training
BCM ComponentsComplianceTechnical BCCrisis Management

 

Protecting Reputation in a Crisis

click on the tabs above to return to the course list

 

BCI logo

 

Summary:

 

The most vital asset for management to protect in a crisis is your company's reputation. This two-day course will enable you to take the initiative and use the media and other communication channels to your advantage in a crisis. You will learn how an organisation can emerge from an incident with its reputation enhanced, rather than diminished, and how to be remembered for handling a crisis rather than for having a crisis.

 

The Course Will Benefit:

 

Business Continuity professionals, Public Relations Managers and Members of the Board with responsibility for Crisis Communications.

 

The Course Covers:

  • Understanding the nature of crisis
  • The psychology of crisis
  • Communication techniques
  • Anticipating and preparing PR management of a crisis
  • Realistic and achievable crisis preparation
  • The crisis handling checklist
  • Analysing and communicating with the various audiences
  • Media Handling
  • Interview techniques

 

Duration: 2 days

 

The venue:

The award winning Cotswold Conference Centre is near Moreton-In-Marsh, which is 90 Minutes on a direct line from London Paddington. We offer free transfers from Moreton-in-Marsh railway station and Birmingham International Airport/ Railway Stn (restrictions apply; please contact Continuity Shop for details).

 

Dates:

 

25-26 February 2010

17-18 June 2010

16-17 Nov 2010

 

Course Presenter

Course Author and Presenter:

Michael Bland, FCIPR, MBCI, is media coach to the heads of global corporations, training them in crisis management, media, & interview skills. Michael spent six years as head of government relations and corporate public affairs for Ford Motor Company Ltd before becoming an independent consultant in 1984. (For more information about Michael click here)

 

Price and booking information:

£1,205+VAT (This includes accommodation, meals and free Affiliate Membership of the Business Continuity Institute, for those who are not already members.)

 

To book this course or any other please email: bookings@continuityshop.com, alternatively you can complete our Online Booking Form or call: +44 (0) 161 743 3555.

 

 

Terms & Conditions.

Return to Course Calendar